Executive Development Programme in Market Research & Innovation Management

Name: Executive Development Programme in Market Research & Innovation Management
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The Executive Development Programme in Market Research & Innovation Management is a certificate course designed to empower professionals with essential skills in strategic market research and innovation management. In an era where data-driven decision-making and innovative solutions are paramount, this programme bridges the gap between theory and practice, providing learners with a comprehensive understanding of the latest industry trends and techniques.

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AboutThisCourse

This course is vital for career advancement, as it equips learners with the ability to conduct rigorous market research, analyze consumer behaviour, and drive innovation, thereby enhancing their value proposition in the job market. The course content is industry-relevant, ensuring learners are up-to-date with the latest tools, techniques, and best practices in market research and innovation management. With a strong focus on practical application, the programme provides numerous opportunities for learners to work on real-world projects, enhancing their problem-solving skills and strategic thinking. By the end of the course, learners will have gained the confidence and competence to lead market research initiatives and drive innovation in their respective organizations, making them indispensable assets in today's dynamic business landscape.

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CourseDetails

• Market Research Fundamentals & Methodologies
• Data Analysis for Market Research
• Understanding Consumer Behavior & Insights
• Innovation Management: Theory & Frameworks
• Idea Generation & Evaluation for New Products/Services
• Design Thinking in Market Research & Innovation
• Market Trends & Competitive Intelligence
• New Product Development (NPD) Process & Project Management
• Launching & Managing Innovative Products in the Market
• Market Research & Innovation Metrics & Evaluation

CareerPath

The **Executive Development Programme in Market Research & Innovation Management** is a fantastic opportunity for professionals looking to upskill in these high-demand areas. This programme offers an in-depth understanding of market research methodologies, data analysis techniques, and innovation management strategies, enabling participants to drive business growth and make informed decisions. In the UK, the following roles are particularly relevant to this programme: 1. **Market Research Analyst**: As a market research analyst, you'll gather and interpret data to help businesses better understand their customers, competitors, and market trends. This role typically requires skills in data analysis, survey design, and statistical software. 2. **Innovation Manager**: Innovation managers are responsible for leading and coordinating innovation strategies within an organisation. This role requires strong leadership, strategic thinking, and the ability to manage cross-functional teams. 3. **Data Analyst**: Data analysts collect, process, and perform statistical analyses on data to help businesses make informed decisions. This role requires strong quantitative skills, data visualisation expertise, and proficiency in data analysis software. 4. **Business Intelligence Developer**: Business intelligence developers design and create data tools, systems, and reports that enable businesses to make better decisions. This role requires strong technical skills, data modelling expertise, and an understanding of business processes. These roles are in high demand in the UK, with competitive salary ranges and numerous job opportunities. By participating in the Executive Development Programme in Market Research & Innovation Management, you'll gain the skills and knowledge needed to excel in these exciting careers.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKET RESEARCH & INNOVATION MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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