Advanced Certificate in Media Relations: Managing Crises
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• Crisis Communication Planning: Developing a comprehensive crisis communication plan to protect the organization's reputation during a crisis.
• Media Training: Preparing spokespersons for media interviews, managing message delivery, and understanding the media landscape.
• Social Media Management: Utilizing social media platforms for effective crisis communication, monitoring online conversations, and managing reputational risk.
• Stakeholder Engagement: Building relationships with key stakeholders, managing their expectations, and addressing their concerns during a crisis.
• Risk Assessment: Identifying and assessing potential crises, determining the organization's vulnerabilities, and implementing strategies to mitigate risks.
• Message Development: Crafting clear, concise, and consistent messages to convey during a crisis.
• Media Monitoring: Monitoring media coverage, identifying potential crises, and tracking the organization's reputation.
• Post-Crisis Evaluation: Evaluating the effectiveness of the crisis communication plan, identifying areas for improvement, and implementing changes for future crises.
• Legal and Ethical Considerations: Understanding legal and ethical implications of crisis communication, ensuring compliance with relevant laws and regulations, and promoting ethical communication practices.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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