Professional Certificate in Shorts & Engagement: Content Marketing Fundamentals

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The Professional Certificate in Shorts & Engagement: Content Marketing Fundamentals is a comprehensive course that equips learners with essential content marketing skills. This program focuses on the importance of creating engaging, concise content that resonates with modern audiences.

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With a strong emphasis on micro-content, such as short videos and social media posts, learners will gain a deep understanding of the strategies and techniques needed to succeed in today's fast-paced digital landscape. As businesses increasingly rely on content marketing to connect with customers, the demand for skilled professionals continues to grow. This course prepares learners for a range of career opportunities, from social media management to content strategy and creation. Through a combination of practical assignments, real-world examples, and expert instruction, learners will develop a strong foundation in content marketing fundamentals, empowering them to make meaningful contributions to their organizations and advance their careers.

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โ€ข Unit 1: Content Marketing Basics
โ€ข Unit 2: Understanding Your Target Audience
โ€ข Unit 3: Creating Engaging & Valuable Content
โ€ข Unit 4: SEO for Content Marketing Success
โ€ข Unit 5: Multi-Channel Content Promotion Strategies
โ€ข Unit 6: Measuring Content Marketing Performance
โ€ข Unit 7: Storytelling Techniques for Effective Content Marketing
โ€ข Unit 8: Content Marketing Trends & Best Practices
โ€ข Unit 9: Leveraging User-Generated Content
โ€ข Unit 10: Building & Managing a Content Marketing Team

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PROFESSIONAL CERTIFICATE IN SHORTS & ENGAGEMENT: CONTENT MARKETING FUNDAMENTALS
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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