Executive Development Programme Ad Fraud: A Global Perspective
-- ViewingNowThe Executive Development Programme in Ad Fraud: A Global Perspective is a certificate course designed to equip learners with the necessary skills to combat advertising fraud. This program focuses on the rapidly evolving issue of ad fraud, which costs the global economy billions of dollars annually.
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โข Ad Fraud Fundamentals
โข Types of Ad Fraud: Bot Traffic, Click Spamming, Ad Injection, etc.
โข Global Ad Fraud Landscape and Trends
โข Impact of Ad Fraud on Businesses and Markets
โข Detecting and Preventing Ad Fraud: Technologies and Techniques
โข Measuring and Mitigating Ad Fraud Risk
โข Legal and Regulatory Frameworks for Ad Fraud
โข Ethics in Ad Fraud: Responsible Advertising Practices
โข Case Studies: Real-World Examples of Ad Fraud and Prevention
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