Executive Development Programme E-commerce CRM for the Modern Business
-- ViewingNowThe Executive Development Programme in E-commerce CRM for the Modern Business is a certificate course designed to empower professionals with the necessary skills to thrive in the rapidly evolving digital landscape. This programme emphasizes the importance of Customer Relationship Management (CRM) in e-commerce, highlighting its critical role in enhancing customer experiences, driving sales, and fostering brand loyalty.
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โข Introduction to CRM (Customer Relationship Management): Understanding the importance and benefits of CRM in e-commerce, key features and functionalities, different types of CRM systems.
โข Data Management: Data collection, storage, and analysis, data privacy and security, GDPR and other regulations compliance.
โข Customer Segmentation and Personalization: Identifying customer segments, personalized marketing and sales strategies, using customer data to drive personalization.
โข Customer Engagement and Retention: Building customer loyalty, improving customer satisfaction, reducing churn rate, customer service and support.
โข CRM Integration: Integrating CRM with other e-commerce systems, such as marketing automation, email marketing, and social media platforms.
โข CRM Analytics: Analyzing customer data to gain insights, using metrics and KPIs, predictive analytics, artificial intelligence and machine learning.
โข CRM Strategy: Developing a CRM strategy that aligns with business goals, measuring and tracking performance, continuous improvement.
โข Change Management: Managing change in the organization, getting buy-in from stakeholders, overcoming resistance, training and support.
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