Masterclass Certificate in IP & SEM Strategy
-- ViewingNowThe Masterclass Certificate in IP & SEM Strategy course is a comprehensive program that empowers learners with essential skills in Intellectual Property (IP) and Search Engine Marketing (SEM). This course is critical for professionals navigating the complex world of digital marketing, where protecting intellectual property and optimizing search engine visibility are paramount.
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โข Intellectual Property (IP) Overview
โข Types of Intellectual Property: Patents, Trademarks, Copyrights, and Trade Secrets
โข Conducting IP Searches and Due Diligence
โข IP Protection Strategies for SEM
โข SEM Fundamentals for IP Professionals
โข Keyword Selection and Analysis in IP-based SEM
โข Creating and Optimizing SEM Campaigns for IP Protection
โข Measuring SEM Performance and ROI for IP Assets
โข Case Studies: Successful IP & SEM Strategies
โข Ethical Considerations in IP & SEM Strategy
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