Executive Development Programme in Blue Ocean Strategy in Practice
-- ViewingNowThe Executive Development Programme in Blue Ocean Strategy in Practice is a certificate course that holds immense importance in today's business landscape. This programme dives deep into the practical application of the Blue Ocean Strategy, a revolutionary approach to market creation that focuses on pursuing differentiation and low cost to unlock new demand and create new markets.
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Unit 1: Introduction to Blue Ocean Strategy
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Unit 2: Blue Ocean vs. Red Ocean Strategy
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Unit 3: The Four Actions Framework
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Unit 4: The Six Paths Framework
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Unit 5: Blue Ocean Strategy Formulation
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Unit 6: Implementing Blue Ocean Strategy
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Unit 7: Overcoming Organizational Barriers
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Unit 8: Measuring and Evaluating Blue Ocean Strategy Success
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Unit 9: Case Studies: Successful Blue Ocean Strategy Implementation
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Unit 10: Building and Sustaining a Blue Ocean Strategy Culture
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