Global Certificate in Mobile Ad Targeting for E-commerce
-- viewing nowThe Global Certificate in Mobile Ad Targeting for E-commerce is a comprehensive course designed to empower learners with the essential skills needed to thrive in the rapidly evolving digital marketing landscape. This course focuses on mobile ad targeting, a critical aspect of e-commerce, given the increasing usage of mobile devices for online shopping.
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Course Details
• Mobile Ad Targeting Fundamentals: Understanding the basics of mobile ad targeting, its importance, and the benefits it brings to e-commerce.
• User Profiling and Segmentation: Learning how to create and use user profiles for more accurate ad targeting, and the importance of audience segmentation.
• Mobile Behavioral Analysis: Analyzing user behavior on mobile devices, including app usage, browsing habits, and location data.
• Location-Based Targeting: Utilizing location data for targeted mobile advertising, including geofencing and beacon technology.
• Cross-Device Targeting: Strategies for targeting users across multiple devices, including desktop and mobile.
• Mobile Ad Formats and Best Practices: Exploring various mobile ad formats and understanding best practices for each.
• Data Privacy and Compliance: Ensuring mobile ad targeting is compliant with data privacy regulations, such as GDPR and CCPA.
• Measurement and Optimization: Techniques for measuring the effectiveness of mobile ad targeting campaigns, including attribution modeling, and strategies for optimization.
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Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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