Global Certificate in Mobile Ad Targeting for E-commerce
-- ViewingNowThe Global Certificate in Mobile Ad Targeting for E-commerce is a comprehensive course designed to empower learners with the essential skills needed to thrive in the rapidly evolving digital marketing landscape. This course focuses on mobile ad targeting, a critical aspect of e-commerce, given the increasing usage of mobile devices for online shopping.
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โข Mobile Ad Targeting Fundamentals: Understanding the basics of mobile ad targeting, its importance, and the benefits it brings to e-commerce.
โข User Profiling and Segmentation: Learning how to create and use user profiles for more accurate ad targeting, and the importance of audience segmentation.
โข Mobile Behavioral Analysis: Analyzing user behavior on mobile devices, including app usage, browsing habits, and location data.
โข Location-Based Targeting: Utilizing location data for targeted mobile advertising, including geofencing and beacon technology.
โข Cross-Device Targeting: Strategies for targeting users across multiple devices, including desktop and mobile.
โข Mobile Ad Formats and Best Practices: Exploring various mobile ad formats and understanding best practices for each.
โข Data Privacy and Compliance: Ensuring mobile ad targeting is compliant with data privacy regulations, such as GDPR and CCPA.
โข Measurement and Optimization: Techniques for measuring the effectiveness of mobile ad targeting campaigns, including attribution modeling, and strategies for optimization.
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