Global Certificate in Mobile Ad Targeting for E-commerce

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The Global Certificate in Mobile Ad Targeting for E-commerce is a comprehensive course designed to empower learners with the essential skills needed to thrive in the rapidly evolving digital marketing landscape. This course focuses on mobile ad targeting, a critical aspect of e-commerce, given the increasing usage of mobile devices for online shopping.

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In this era of big data, understanding how to leverage data for precise ad targeting can significantly enhance marketing efforts, resulting in improved ROI. This course is important as it provides learners with the knowledge and practical skills necessary to create and implement effective mobile ad targeting strategies. With the ever-growing demand for digital marketing professionals, this course serves as a stepping stone for career advancement. It equips learners with the ability to make data-driven decisions, understand consumer behavior, and implement advanced ad targeting techniques, making them valuable assets in any e-commerce or digital marketing team.

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โ€ข Mobile Ad Targeting Fundamentals: Understanding the basics of mobile ad targeting, its importance, and the benefits it brings to e-commerce.
โ€ข User Profiling and Segmentation: Learning how to create and use user profiles for more accurate ad targeting, and the importance of audience segmentation.
โ€ข Mobile Behavioral Analysis: Analyzing user behavior on mobile devices, including app usage, browsing habits, and location data.
โ€ข Location-Based Targeting: Utilizing location data for targeted mobile advertising, including geofencing and beacon technology.
โ€ข Cross-Device Targeting: Strategies for targeting users across multiple devices, including desktop and mobile.
โ€ข Mobile Ad Formats and Best Practices: Exploring various mobile ad formats and understanding best practices for each.
โ€ข Data Privacy and Compliance: Ensuring mobile ad targeting is compliant with data privacy regulations, such as GDPR and CCPA.
โ€ข Measurement and Optimization: Techniques for measuring the effectiveness of mobile ad targeting campaigns, including attribution modeling, and strategies for optimization.



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GLOBAL CERTIFICATE IN MOBILE AD TARGETING FOR E-COMMERCE
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ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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