Advanced Certificate Content Marketing: Strategic Content Planning

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The Advanced Certificate in Content Marketing: Strategic Content Planning is a comprehensive course designed to empower learners with essential skills for career advancement in the content marketing industry. This certificate program focuses on strategic content planning, a critical aspect of successful content marketing initiatives.

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About this course

In today's digital age, businesses rely heavily on content marketing to engage their target audience, build brand awareness, and drive sales. As a result, there is a high demand for professionals who can develop and implement effective content strategies that align with business goals. This course equips learners with the skills to create compelling content plans, analyze audience data, and measure the success of content marketing campaigns. By completing this program, learners will gain a competitive edge in the job market and be well-prepared to take on leadership roles in content marketing teams.

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Course Details

Unit 1: Introduction to Content Marketing & Strategic Content Planning
Unit 2: Understanding the Buyer Persona & Customer Journey
Unit 3: Content Audit, Research & Competitive Analysis
Unit 4: Setting Content Marketing Goals & KPIs
Unit 5: Content Creation & Curation Techniques
Unit 6: Channel Strategy: Selecting the Right Platforms
Unit 7: Content Calendar & Workflow Management
Unit 8: SEO for Content Marketing Success
Unit 9: Metrics, Analytics & Performance Evaluation
Unit 10: Advanced Content Promotion & Distribution Techniques

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
ADVANCED CERTIFICATE CONTENT MARKETING: STRATEGIC CONTENT PLANNING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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