Advanced Certificate Content Marketing: Strategic Content Planning

Name: Advanced Certificate Content Marketing: Strategic Content Planning
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The Advanced Certificate in Content Marketing: Strategic Content Planning is a comprehensive course designed to empower learners with essential skills for career advancement in the content marketing industry. This certificate program focuses on strategic content planning, a critical aspect of successful content marketing initiatives.

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AboutThisCourse

In today's digital age, businesses rely heavily on content marketing to engage their target audience, build brand awareness, and drive sales. As a result, there is a high demand for professionals who can develop and implement effective content strategies that align with business goals. This course equips learners with the skills to create compelling content plans, analyze audience data, and measure the success of content marketing campaigns. By completing this program, learners will gain a competitive edge in the job market and be well-prepared to take on leadership roles in content marketing teams.

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CourseDetails

• Unit 1: Introduction to Content Marketing & Strategic Content Planning
• Unit 2: Understanding the Buyer Persona & Customer Journey
• Unit 3: Content Audit, Research & Competitive Analysis
• Unit 4: Setting Content Marketing Goals & KPIs
• Unit 5: Content Creation & Curation Techniques
• Unit 6: Channel Strategy: Selecting the Right Platforms
• Unit 7: Content Calendar & Workflow Management
• Unit 8: SEO for Content Marketing Success
• Unit 9: Metrics, Analytics & Performance Evaluation
• Unit 10: Advanced Content Promotion & Distribution Techniques

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE CONTENT MARKETING: STRATEGIC CONTENT PLANNING

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London School of International Business (LSIB)

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05 May 2025

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