Advanced Certificate Content Marketing: Strategic Content Planning
-- ViewingNowThe Advanced Certificate in Content Marketing: Strategic Content Planning is a comprehensive course designed to empower learners with essential skills for career advancement in the content marketing industry. This certificate program focuses on strategic content planning, a critical aspect of successful content marketing initiatives.
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โข Unit 1: Introduction to Content Marketing & Strategic Content Planning
โข Unit 2: Understanding the Buyer Persona & Customer Journey
โข Unit 3: Content Audit, Research & Competitive Analysis
โข Unit 4: Setting Content Marketing Goals & KPIs
โข Unit 5: Content Creation & Curation Techniques
โข Unit 6: Channel Strategy: Selecting the Right Platforms
โข Unit 7: Content Calendar & Workflow Management
โข Unit 8: SEO for Content Marketing Success
โข Unit 9: Metrics, Analytics & Performance Evaluation
โข Unit 10: Advanced Content Promotion & Distribution Techniques
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