Executive Development Programme in Segmentation: Leading Change
-- viewing nowThe Executive Development Programme in Segmentation: Leading Change is a certificate course designed to empower professionals with the essential skills required to drive change and innovation in their organizations. This programme emphasizes the importance of segmentation, a powerful tool for understanding diverse customer needs, driving customer-centric strategies, and fostering growth.
3,224+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Understanding Segmentation: A Comprehensive Overview
• Identifying Segmentation Variables: Demographics, Firmographics, Psychographics & Behavioral Segmentation
• Segmentation Techniques: Cluster Analysis, Discriminant Analysis, & Factor Analysis
• Strategic Segmentation: Targeting, Positioning, & Value Propositions
• Change Management Fundamentals: Lewin's Change Model, Kotter's 8-Step Change Process
• Driving Change through Segmentation: Identifying Opportunities, Developing Action Plans & Monitoring Progress
• Communication Strategies: Building Support & Overcoming Resistance
• Leading & Sustaining Change: Building Capabilities, Institutionalizing Changes & Evaluating Success
• Case Studies: Segmentation-Driven Change Initiatives in Leading Organizations
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate