Executive Development Programme in Segmentation: Leading Change
-- ViewingNowThe Executive Development Programme in Segmentation: Leading Change is a certificate course designed to empower professionals with the essential skills required to drive change and innovation in their organizations. This programme emphasizes the importance of segmentation, a powerful tool for understanding diverse customer needs, driving customer-centric strategies, and fostering growth.
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โข Understanding Segmentation: A Comprehensive Overview
โข Identifying Segmentation Variables: Demographics, Firmographics, Psychographics & Behavioral Segmentation
โข Segmentation Techniques: Cluster Analysis, Discriminant Analysis, & Factor Analysis
โข Strategic Segmentation: Targeting, Positioning, & Value Propositions
โข Change Management Fundamentals: Lewin's Change Model, Kotter's 8-Step Change Process
โข Driving Change through Segmentation: Identifying Opportunities, Developing Action Plans & Monitoring Progress
โข Communication Strategies: Building Support & Overcoming Resistance
โข Leading & Sustaining Change: Building Capabilities, Institutionalizing Changes & Evaluating Success
โข Case Studies: Segmentation-Driven Change Initiatives in Leading Organizations
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