Executive Development Programme in Segmentation: Leading Change

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The Executive Development Programme in Segmentation: Leading Change is a certificate course designed to empower professionals with the essential skills required to drive change and innovation in their organizations. This programme emphasizes the importance of segmentation, a powerful tool for understanding diverse customer needs, driving customer-centric strategies, and fostering growth.

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AboutThisCourse

With the increasing demand for data-driven decision-making and personalization in various industries, mastering segmentation techniques can significantly enhance one's career prospects. By enrolling in this course, learners gain access to cutting-edge methodologies, real-life case studies, and interactive sessions led by industry experts. They acquire the ability to analyze markets, identify key segments, and develop targeted strategies, ultimately becoming more effective leaders capable of driving transformation and growth. By leveraging these skills, professionals can position themselves as valuable assets in their respective fields and advance their careers in today's rapidly changing business landscape.

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CourseDetails

• Understanding Segmentation: A Comprehensive Overview
• Identifying Segmentation Variables: Demographics, Firmographics, Psychographics & Behavioral Segmentation
• Segmentation Techniques: Cluster Analysis, Discriminant Analysis, & Factor Analysis
• Strategic Segmentation: Targeting, Positioning, & Value Propositions
• Change Management Fundamentals: Lewin's Change Model, Kotter's 8-Step Change Process
• Driving Change through Segmentation: Identifying Opportunities, Developing Action Plans & Monitoring Progress
• Communication Strategies: Building Support & Overcoming Resistance
• Leading & Sustaining Change: Building Capabilities, Institutionalizing Changes & Evaluating Success
• Case Studies: Segmentation-Driven Change Initiatives in Leading Organizations

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  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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EXECUTIVE DEVELOPMENT PROGRAMME IN SEGMENTATION: LEADING CHANGE
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London School of International Business (LSIB)
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05 May 2025
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