Global Certificate in Mobile User Acquisition: Growth Tactics
-- viewing nowThe Global Certificate in Mobile User Acquisition: Growth Tactics is a comprehensive course designed to meet the skyrocketing industry demand for experts in mobile user acquisition. This certificate program equips learners with essential skills for career advancement in today's fast-paced digital landscape.
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Course Details
• User Acquisition Metrics: Understanding KPIs such as Cost Per Install (CPI), Cost Per Action (CPA), and Customer Acquisition Cost (CAC)
• Mobile Advertising Fundamentals: Learning about various ad formats, networks, and strategies
• App Store Optimization (ASO): Techniques to improve app visibility, conversion rates, and organic user acquisition
• In-app Engagement & Retention Strategies: Implementing tactics to increase user engagement, reduce churn, and maximize LTV
• Mobile Attribution & Tracking: Identifying and measuring user acquisition sources, touchpoints, and conversion events
• Influencer Marketing for Mobile: Partnering with influencers to drive app downloads and awareness
• Social Media Advertising: Leveraging social platforms to reach and convert users
• Search Advertising: Utilizing search engines to target high-intent mobile users
• Mobile Programmatic Advertising: Automating ad buying to optimize for efficiency and scale
• Global User Acquisition Strategies: Adapting user acquisition tactics for different regions and markets
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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