Global Certificate in Mobile User Acquisition: Growth Tactics

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The Global Certificate in Mobile User Acquisition: Growth Tactics is a comprehensive course designed to meet the skyrocketing industry demand for experts in mobile user acquisition. This certificate program equips learners with essential skills for career advancement in today's fast-paced digital landscape.

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The course focuses on growth tactics, providing a deep understanding of user acquisition strategies that drive results in the mobile app market. Learners will master data-driven marketing techniques, user engagement strategies, and mobile analytics tools to optimize campaigns and maximize ROI. In this age where mobile devices account for over half of global web traffic, the demand for professionals skilled in mobile user acquisition has never been higher. By completing this course, learners will gain a competitive edge, empowering them to make informed decisions and drive growth in their organizations or as valued consultants.

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โ€ข User Acquisition Metrics: Understanding KPIs such as Cost Per Install (CPI), Cost Per Action (CPA), and Customer Acquisition Cost (CAC)
โ€ข Mobile Advertising Fundamentals: Learning about various ad formats, networks, and strategies
โ€ข App Store Optimization (ASO): Techniques to improve app visibility, conversion rates, and organic user acquisition
โ€ข In-app Engagement & Retention Strategies: Implementing tactics to increase user engagement, reduce churn, and maximize LTV
โ€ข Mobile Attribution & Tracking: Identifying and measuring user acquisition sources, touchpoints, and conversion events
โ€ข Influencer Marketing for Mobile: Partnering with influencers to drive app downloads and awareness
โ€ข Social Media Advertising: Leveraging social platforms to reach and convert users
โ€ข Search Advertising: Utilizing search engines to target high-intent mobile users
โ€ข Mobile Programmatic Advertising: Automating ad buying to optimize for efficiency and scale
โ€ข Global User Acquisition Strategies: Adapting user acquisition tactics for different regions and markets

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GLOBAL CERTIFICATE IN MOBILE USER ACQUISITION: GROWTH TACTICS
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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