Executive Development Programme in Social Media & Society
-- viewing nowThe Executive Development Programme in Social Media & Society is a certificate course designed to meet the growing industry demand for professionals with a deep understanding of social media's impact on business and society. This programme emphasizes the importance of social media in today's digital landscape, providing learners with essential skills and knowledge for career advancement.
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Course Details
• Social Media Landscape
• Digital Citizenship and Online Ethics
• Social Media Strategy for Business
• Content Creation and Curation for Social Media
• Social Media Analytics and Metrics
• Social Media Advertising and Promotion
• Social Media Crisis Management
• Social Media Tools and Platforms
• Integrating Social Media with Overall Business Strategy
• Future Trends in Social Media and Society
Career Path
A Social Media Manager is responsible for creating, implementing, and managing the social media strategy for a brand or organization. This role requires a deep understanding of various social media platforms, content creation, and analytics. 2. **Digital Marketing Specialist (30%)**
Digital Marketing Specialists are tasked with planning, executing, and optimizing digital marketing campaigns to reach and engage the target audience. This role requires proficiency in search engine optimization (SEO), search engine marketing (SEM), email marketing, and content marketing. 3. **Content Strategist (20%)**
A Content Strategist is responsible for planning, developing, and managing content for various channels. This role requires exceptional writing skills, a deep understanding of audience preferences, and the ability to measure and analyze content performance. 4. **SEO Specialist (15%)**
SEO Specialists focus on optimizing websites to improve search engine rankings and drive organic traffic. This role requires a solid understanding of search engine algorithms, on-page and off-page optimization techniques, and keyword research. These statistics demonstrate the growing demand for professionals skilled in social media and digital marketing. By participating in the Executive Development Programme in Social Media & Society, you'll be well-prepared to excel in these exciting and rewarding career paths.
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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