Executive Development Programme in Social Media & Society
-- ViewingNowThe Executive Development Programme in Social Media & Society is a certificate course designed to meet the growing industry demand for professionals with a deep understanding of social media's impact on business and society. This programme emphasizes the importance of social media in today's digital landscape, providing learners with essential skills and knowledge for career advancement.
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⢠Social Media Landscape
⢠Digital Citizenship and Online Ethics
⢠Social Media Strategy for Business
⢠Content Creation and Curation for Social Media
⢠Social Media Analytics and Metrics
⢠Social Media Advertising and Promotion
⢠Social Media Crisis Management
⢠Social Media Tools and Platforms
⢠Integrating Social Media with Overall Business Strategy
⢠Future Trends in Social Media and Society
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A Social Media Manager is responsible for creating, implementing, and managing the social media strategy for a brand or organization. This role requires a deep understanding of various social media platforms, content creation, and analytics. 2. **Digital Marketing Specialist (30%)**
Digital Marketing Specialists are tasked with planning, executing, and optimizing digital marketing campaigns to reach and engage the target audience. This role requires proficiency in search engine optimization (SEO), search engine marketing (SEM), email marketing, and content marketing. 3. **Content Strategist (20%)**
A Content Strategist is responsible for planning, developing, and managing content for various channels. This role requires exceptional writing skills, a deep understanding of audience preferences, and the ability to measure and analyze content performance. 4. **SEO Specialist (15%)**
SEO Specialists focus on optimizing websites to improve search engine rankings and drive organic traffic. This role requires a solid understanding of search engine algorithms, on-page and off-page optimization techniques, and keyword research. These statistics demonstrate the growing demand for professionals skilled in social media and digital marketing. By participating in the Executive Development Programme in Social Media & Society, you'll be well-prepared to excel in these exciting and rewarding career paths.
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