Certificate in Ad Performance: Search Engine Marketing

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The Certificate in Ad Performance: Search Engine Marketing is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This program focuses on search engine marketing (SEM), a critical aspect of digital advertising that involves promoting websites by increasing their visibility in search engine results pages.

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About this course

In today's digital age, businesses are increasingly leveraging SEM to reach their target audience and drive conversions. As a result, there is a high demand for professionals who possess a deep understanding of SEM strategies, tactics, and tools. This course is designed to meet that demand by providing learners with practical skills and knowledge in keyword research, ad copywriting, landing page optimization, and campaign management. By completing this course, learners will gain a competitive edge in the job market and be well-positioned to advance their careers in digital marketing. They will have the skills and knowledge necessary to create and manage effective SEM campaigns that deliver real results for businesses of all sizes.

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Course Details

Unit 1: Introduction to Search Engine Marketing (SEM)
Unit 2: Keyword Research and Selection
Unit 3: Crafting Effective Ad Copy
Unit 4: Ad Placement and Bid Management
Unit 5: Understanding Quality Score and its Impact on Ad Performance
Unit 6: Setting Up and Optimizing Google Ads Account
Unit 7: Utilizing Ad Extensions to Enhance Ad Performance
Unit 8: Tracking and Measuring Ad Performance with Google Analytics
Unit 9: Advanced SEM Strategies for Competitive Edge
Unit 10: Troubleshooting and Continuous Optimization in SEM

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
CERTIFICATE IN AD PERFORMANCE: SEARCH ENGINE MARKETING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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