Certificate in Ad Performance: Search Engine Marketing
-- ViewingNowThe Certificate in Ad Performance: Search Engine Marketing is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This program focuses on search engine marketing (SEM), a critical aspect of digital advertising that involves promoting websites by increasing their visibility in search engine results pages.
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โข Unit 1: Introduction to Search Engine Marketing (SEM)
โข Unit 2: Keyword Research and Selection
โข Unit 3: Crafting Effective Ad Copy
โข Unit 4: Ad Placement and Bid Management
โข Unit 5: Understanding Quality Score and its Impact on Ad Performance
โข Unit 6: Setting Up and Optimizing Google Ads Account
โข Unit 7: Utilizing Ad Extensions to Enhance Ad Performance
โข Unit 8: Tracking and Measuring Ad Performance with Google Analytics
โข Unit 9: Advanced SEM Strategies for Competitive Edge
โข Unit 10: Troubleshooting and Continuous Optimization in SEM
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