Certificate in Ad Performance: Search Engine Marketing

Name: Certificate in Ad Performance: Search Engine Marketing
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The Certificate in Ad Performance: Search Engine Marketing is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This program focuses on search engine marketing (SEM), a critical aspect of digital advertising that involves promoting websites by increasing their visibility in search engine results pages.

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AboutThisCourse

In today's digital age, businesses are increasingly leveraging SEM to reach their target audience and drive conversions. As a result, there is a high demand for professionals who possess a deep understanding of SEM strategies, tactics, and tools. This course is designed to meet that demand by providing learners with practical skills and knowledge in keyword research, ad copywriting, landing page optimization, and campaign management. By completing this course, learners will gain a competitive edge in the job market and be well-positioned to advance their careers in digital marketing. They will have the skills and knowledge necessary to create and manage effective SEM campaigns that deliver real results for businesses of all sizes.

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CourseDetails

• Unit 1: Introduction to Search Engine Marketing (SEM)
• Unit 2: Keyword Research and Selection
• Unit 3: Crafting Effective Ad Copy
• Unit 4: Ad Placement and Bid Management
• Unit 5: Understanding Quality Score and its Impact on Ad Performance
• Unit 6: Setting Up and Optimizing Google Ads Account
• Unit 7: Utilizing Ad Extensions to Enhance Ad Performance
• Unit 8: Tracking and Measuring Ad Performance with Google Analytics
• Unit 9: Advanced SEM Strategies for Competitive Edge
• Unit 10: Troubleshooting and Continuous Optimization in SEM

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN AD PERFORMANCE: SEARCH ENGINE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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