Global Certificate in Marketing Analytics Strategy
-- viewing nowThe Global Certificate in Marketing Analytics Strategy is a comprehensive course designed to empower learners with essential skills in data-driven marketing. In today's digital age, marketing analytics strategy has become a critical aspect of business success, with organizations increasingly relying on data to make informed decisions.
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Course Details
• Introduction to Marketing Analytics: Understanding the role of data-driven decision making, key concepts, and the marketing analytics process.
• Data Collection and Management: Identifying and gathering relevant data, data cleaning, and data organization for marketing analysis.
• Data Analysis Techniques: Descriptive, diagnostic, predictive, and prescriptive analytics; statistical methods and hypothesis testing.
• Market Research Methods: Qualitative and quantitative research, surveys, focus groups, and experimental design.
• Customer Analytics: Customer segmentation, customer lifetime value, customer equity, and churn analysis.
• Competitive Analysis: Benchmarking, SWOT analysis, and competitive intelligence.
• Digital Marketing Analytics: Web analytics, social media analytics, email marketing analytics, and mobile analytics.
• Marketing Mix Modeling: Modeling the impact of marketing efforts on sales and market share.
• Data Visualization and Reporting: Data visualization techniques, dashboard creation, and storytelling with data.
• Ethics and Data Privacy: Understanding ethical considerations, data privacy laws, and best practices in marketing analytics.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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