Global Certificate in Marketing Analytics Strategy
-- ViewingNowThe Global Certificate in Marketing Analytics Strategy is a comprehensive course designed to empower learners with essential skills in data-driven marketing. In today's digital age, marketing analytics strategy has become a critical aspect of business success, with organizations increasingly relying on data to make informed decisions.
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โข Introduction to Marketing Analytics: Understanding the role of data-driven decision making, key concepts, and the marketing analytics process.
โข Data Collection and Management: Identifying and gathering relevant data, data cleaning, and data organization for marketing analysis.
โข Data Analysis Techniques: Descriptive, diagnostic, predictive, and prescriptive analytics; statistical methods and hypothesis testing.
โข Market Research Methods: Qualitative and quantitative research, surveys, focus groups, and experimental design.
โข Customer Analytics: Customer segmentation, customer lifetime value, customer equity, and churn analysis.
โข Competitive Analysis: Benchmarking, SWOT analysis, and competitive intelligence.
โข Digital Marketing Analytics: Web analytics, social media analytics, email marketing analytics, and mobile analytics.
โข Marketing Mix Modeling: Modeling the impact of marketing efforts on sales and market share.
โข Data Visualization and Reporting: Data visualization techniques, dashboard creation, and storytelling with data.
โข Ethics and Data Privacy: Understanding ethical considerations, data privacy laws, and best practices in marketing analytics.
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