Global Certificate in Marketing Analytics Strategy

Name: Global Certificate in Marketing Analytics Strategy
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The Global Certificate in Marketing Analytics Strategy is a comprehensive course designed to empower learners with essential skills in data-driven marketing. In today's digital age, marketing analytics strategy has become a critical aspect of business success, with organizations increasingly relying on data to make informed decisions.

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AboutThisCourse

This course is designed to meet the growing industry demand for professionals who can leverage data to drive marketing strategies. Learners will gain hands-on experience with various marketing analytics tools and techniques, enabling them to turn raw data into actionable insights. By the end of the course, learners will be able to develop and implement a comprehensive marketing analytics strategy, making them valuable assets in any organization. This course is an excellent opportunity for professionals looking to advance their careers in marketing, data analytics, or business intelligence.

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CourseDetails

• Introduction to Marketing Analytics: Understanding the role of data-driven decision making, key concepts, and the marketing analytics process.
• Data Collection and Management: Identifying and gathering relevant data, data cleaning, and data organization for marketing analysis.
• Data Analysis Techniques: Descriptive, diagnostic, predictive, and prescriptive analytics; statistical methods and hypothesis testing.
• Market Research Methods: Qualitative and quantitative research, surveys, focus groups, and experimental design.
• Customer Analytics: Customer segmentation, customer lifetime value, customer equity, and churn analysis.
• Competitive Analysis: Benchmarking, SWOT analysis, and competitive intelligence.
• Digital Marketing Analytics: Web analytics, social media analytics, email marketing analytics, and mobile analytics.
• Marketing Mix Modeling: Modeling the impact of marketing efforts on sales and market share.
• Data Visualization and Reporting: Data visualization techniques, dashboard creation, and storytelling with data.
• Ethics and Data Privacy: Understanding ethical considerations, data privacy laws, and best practices in marketing analytics.

CareerPath

In the ever-evolving landscape of marketing, one thing remains constant: the need for skilled professionals who can make sense of data and guide strategic decisions. The Global Certificate in Marketing Analytics Strategy prepares learners for exciting roles in this dynamic field. Here are some key marketing analytics roles and their respective job market shares, represented in a 3D pie chart: * Digital Marketing Analyst: 35% * Marketing Data Scientist: 25% * CRM Marketing Analyst: 20% * Marketing Intelligence Analyst: 15% * Marketing Analytics Consultant: 5% These roles are in high demand in the UK, with competitive salary ranges and ample opportunities for growth. The Global Certificate in Marketing Analytics Strategy equips learners with the skills and knowledge needed to excel in these positions, including data analysis, market research, customer relationship management, and strategic planning. By earning this certificate, learners demonstrate their commitment to mastering the craft of marketing analytics strategy and position themselves as valuable assets in the job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN MARKETING ANALYTICS STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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