Professional Certificate in Data-Driven Ad Targeting: A/B Testing Mastery

-- viewing now

The Professional Certificate in Data-Driven Ad Targeting: A/B Testing Mastery is a comprehensive course that equips learners with essential skills for career advancement in the competitive field of digital advertising. This program focuses on data-driven ad targeting, teaching the importance of A/B testing to optimize digital marketing campaigns, and drive business growth.

5.0
Based on 3,314 reviews

2,433+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

In today's data-driven world, businesses demand professionals who can leverage data to make informed decisions. This course covers the fundamentals of ad targeting, statistical analysis, experiment design, and interpretation of A/B testing results. Learners will gain hands-on experience in using industry-standard tools such as Google Optimize and Google Analytics to design and analyze experiments. Upon completion, learners will be well-versed in utilizing A/B testing to optimize ad targeting strategies, resulting in increased conversion rates, reduced cost-per-acquisition, and enhanced ROI. This course is critical for digital marketing professionals, analysts, and growth hackers seeking to advance their careers and stay ahead in the ever-evolving digital advertising landscape.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details


• Unit 1: Introduction to Data-Driven Ad Targeting
• Unit 2: Understanding A/B Testing
• Unit 3: Setting Up A/B Tests for Ad Targeting
• Unit 4: Key Metrics in A/B Testing for Ad Targeting
• Unit 5: Hypothesis Formulation and Testing in Ad Targeting
• Unit 6: Implementing A/B Test Results in Ad Campaigns
• Unit 7: Statistical Significance and Error Rates in A/B Testing
• Unit 8: Multi-Armed Bandit Testing and Ad Targeting
• Unit 9: Advanced A/B Testing Techniques for Ad Targeting
• Unit 10: Real-World Challenges and Best Practices in Data-Driven Ad Targeting and A/B Testing

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE IN DATA-DRIVEN AD TARGETING: A/B TESTING MASTERY
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment