Professional Certificate in Data-Driven Ad Targeting: A/B Testing Mastery
-- ViewingNowThe Professional Certificate in Data-Driven Ad Targeting: A/B Testing Mastery is a comprehensive course that equips learners with essential skills for career advancement in the competitive field of digital advertising. This program focuses on data-driven ad targeting, teaching the importance of A/B testing to optimize digital marketing campaigns, and drive business growth.
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โข Unit 1: Introduction to Data-Driven Ad Targeting
โข Unit 2: Understanding A/B Testing
โข Unit 3: Setting Up A/B Tests for Ad Targeting
โข Unit 4: Key Metrics in A/B Testing for Ad Targeting
โข Unit 5: Hypothesis Formulation and Testing in Ad Targeting
โข Unit 6: Implementing A/B Test Results in Ad Campaigns
โข Unit 7: Statistical Significance and Error Rates in A/B Testing
โข Unit 8: Multi-Armed Bandit Testing and Ad Targeting
โข Unit 9: Advanced A/B Testing Techniques for Ad Targeting
โข Unit 10: Real-World Challenges and Best Practices in Data-Driven Ad Targeting and A/B Testing
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