Executive Development Programme E-commerce CRM: Building a Customer-Centric Culture
-- ViewingNowThe Executive Development Programme in E-commerce CRM: Building a Customer-Centric Culture is a certificate course designed to empower professionals with the necessary skills to thrive in the rapidly evolving e-commerce landscape. This program emphasizes the importance of Customer Relationship Management (CRM) in e-commerce, focusing on building a customer-centric culture that drives business growth and success.
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2 mois pour terminer
ร 2-3 heures par semaine
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Aucune pรฉriode d'attente
Dรฉtails du cours
โข Unit 1: Introduction to E-commerce CRM: Understanding the fundamentals of CRM in e-commerce and its role in building a customer-centric culture.
โข Unit 2: Customer Data Management: Strategies for collecting, organizing, and analyzing customer data to inform business decisions and improve customer experiences.
โข Unit 3: Personalization and Customization: Techniques for personalizing and customizing the customer experience to build long-term relationships and loyalty.
โข Unit 4: Customer Segmentation and Targeting: Best practices for segmenting customers and targeting specific groups with tailored marketing and sales strategies.
โข Unit 5: Multi-Channel Customer Engagement: Leveraging multiple channels, including email, social media, and mobile, to engage with customers and build a cohesive brand experience.
โข Unit 6: Customer Service and Support: Strategies for delivering exceptional customer service and support through e-commerce CRM.
โข Unit 7: Metrics and Analytics for CRM: Key performance indicators and analytics to measure the success of e-commerce CRM initiatives.
โข Unit 8: Customer Feedback and Continuous Improvement: Methods for collecting and analyzing customer feedback to inform continuous improvement of e-commerce CRM strategies.
โข Unit 9: Change Management and Adoption: Best practices for managing change and ensuring successful adoption of e-commerce CRM within an organization.
โข Unit 10: Future Trends in E-commerce CRM: Exploring emerging trends and technologies in e-commerce CRM and their potential impact on customer-centric culture.
Parcours professionnel
Exigences d'admission
- Comprรฉhension de base de la matiรจre
- Maรฎtrise de la langue anglaise
- Accรจs ร l'ordinateur et ร Internet
- Compรฉtences informatiques de base
- Dรฉvouement pour terminer le cours
Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.
Statut du cours
Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :
- Non accrรฉditรฉ par un organisme reconnu
- Non rรฉglementรฉ par une institution autorisรฉe
- Complรฉmentaire aux qualifications formelles
Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.
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Frais de cours
- 3-4 heures par semaine
- Livraison anticipรฉe du certificat
- Inscription ouverte - commencez quand vous voulez
- 2-3 heures par semaine
- Livraison rรฉguliรจre du certificat
- Inscription ouverte - commencez quand vous voulez
- Accรจs complet au cours
- Certificat numรฉrique
- Supports de cours
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