Executive Development Programme E-commerce CRM: Building a Customer-Centric Culture
-- ViewingNowThe Executive Development Programme in E-commerce CRM: Building a Customer-Centric Culture is a certificate course designed to empower professionals with the necessary skills to thrive in the rapidly evolving e-commerce landscape. This program emphasizes the importance of Customer Relationship Management (CRM) in e-commerce, focusing on building a customer-centric culture that drives business growth and success.
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โข Unit 1: Introduction to E-commerce CRM: Understanding the fundamentals of CRM in e-commerce and its role in building a customer-centric culture.
โข Unit 2: Customer Data Management: Strategies for collecting, organizing, and analyzing customer data to inform business decisions and improve customer experiences.
โข Unit 3: Personalization and Customization: Techniques for personalizing and customizing the customer experience to build long-term relationships and loyalty.
โข Unit 4: Customer Segmentation and Targeting: Best practices for segmenting customers and targeting specific groups with tailored marketing and sales strategies.
โข Unit 5: Multi-Channel Customer Engagement: Leveraging multiple channels, including email, social media, and mobile, to engage with customers and build a cohesive brand experience.
โข Unit 6: Customer Service and Support: Strategies for delivering exceptional customer service and support through e-commerce CRM.
โข Unit 7: Metrics and Analytics for CRM: Key performance indicators and analytics to measure the success of e-commerce CRM initiatives.
โข Unit 8: Customer Feedback and Continuous Improvement: Methods for collecting and analyzing customer feedback to inform continuous improvement of e-commerce CRM strategies.
โข Unit 9: Change Management and Adoption: Best practices for managing change and ensuring successful adoption of e-commerce CRM within an organization.
โข Unit 10: Future Trends in E-commerce CRM: Exploring emerging trends and technologies in e-commerce CRM and their potential impact on customer-centric culture.
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