Executive Development Programme E-commerce CRM: Building a Customer-Centric Culture

Name: Executive Development Programme E-commerce CRM: Building a Customer-Centric Culture
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The Executive Development Programme in E-commerce CRM: Building a Customer-Centric Culture is a certificate course designed to empower professionals with the necessary skills to thrive in the rapidly evolving e-commerce landscape. This program emphasizes the importance of Customer Relationship Management (CRM) in e-commerce, focusing on building a customer-centric culture that drives business growth and success.

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AboutThisCourse

With the ever-increasing demand for CRM professionals in the e-commerce industry, this course offers a timely and essential learning opportunity. It equips learners with the latest CRM strategies, tools, and techniques, enabling them to deliver exceptional customer experiences and drive loyalty. By the end of the course, learners will have gained the essential skills and knowledge required to excel in their careers and lead customer-centric e-commerce initiatives. In summary, this program offers a comprehensive and practical approach to CRM in e-commerce, making it an ideal course for professionals seeking to advance their careers and stay ahead in the competitive e-commerce industry.

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CourseDetails

• Unit 1: Introduction to E-commerce CRM: Understanding the fundamentals of CRM in e-commerce and its role in building a customer-centric culture.
• Unit 2: Customer Data Management: Strategies for collecting, organizing, and analyzing customer data to inform business decisions and improve customer experiences.
• Unit 3: Personalization and Customization: Techniques for personalizing and customizing the customer experience to build long-term relationships and loyalty.
• Unit 4: Customer Segmentation and Targeting: Best practices for segmenting customers and targeting specific groups with tailored marketing and sales strategies.
• Unit 5: Multi-Channel Customer Engagement: Leveraging multiple channels, including email, social media, and mobile, to engage with customers and build a cohesive brand experience.
• Unit 6: Customer Service and Support: Strategies for delivering exceptional customer service and support through e-commerce CRM.
• Unit 7: Metrics and Analytics for CRM: Key performance indicators and analytics to measure the success of e-commerce CRM initiatives.
• Unit 8: Customer Feedback and Continuous Improvement: Methods for collecting and analyzing customer feedback to inform continuous improvement of e-commerce CRM strategies.
• Unit 9: Change Management and Adoption: Best practices for managing change and ensuring successful adoption of e-commerce CRM within an organization.
• Unit 10: Future Trends in E-commerce CRM: Exploring emerging trends and technologies in e-commerce CRM and their potential impact on customer-centric culture.

CareerPath

This section showcases the Executive Development Programme focused on E-commerce CRM, highlighting a 3D pie chart that represents the UK job market trends. The chart features the following roles and their respective percentages in the industry: 1. E-commerce CRM Manager (25%) 2. Customer Experience Director (20%) 3. Data Analyst (15%) 4. Digital Marketing Specialist (18%) 5. Salesforce Administrator (12%) 6. Customer Service Manager (10%) The Google Charts 3D pie chart offers a transparent background, ensuring the content behind the chart remains visible. This responsive chart adapts to various screen sizes with a width set to 100% and a height of 400px, providing a clear visual representation of the trends in the E-commerce CRM job landscape. The chart's engaging design and informative content aim to spark curiosity and encourage further exploration of the industry-specific roles.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME E-COMMERCE CRM: BUILDING A CUSTOMER-CENTRIC CULTURE

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London School of International Business (LSIB)

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05 May 2025

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