Certificate in Ad Fraud Prevention for Publishers & Advertisers
-- ViewingNowThe Certificate in Ad Fraud Prevention for Publishers & Advertisers course is a comprehensive program designed to tackle the growing issue of ad fraud in the digital advertising industry. This course highlights the importance of ad fraud prevention, its impact on business revenue, and brand reputation.
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โข Understanding Ad Fraud: Introduction
โข Types of Ad Fraud: Bots, Click Farms, and Fraudulent Publishers
โข Ad Fraud Detection Techniques: Rules-Based and Machine Learning Methods
โข Ad Fraud Prevention Strategies for Publishers: Traffic Quality, Content Integrity, and Transparency
โข Ad Fraud Prevention Strategies for Advertisers: Campaign Management, Targeting, and Verification Tools
โข Measuring and Analyzing Ad Fraud: Key Metrics and Reporting
โข Industry Initiatives and Regulations: Trustworthy Accountability Group (TAG) and Digital Advertising Alliance (DAA)
โข Emerging Trends and Future of Ad Fraud Prevention: Artificial Intelligence, Blockchain, and Real-Time Monitoring
โข Case Studies: Real-World Examples of Ad Fraud Prevention Successes and Failures
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