Certificate in Ad Fraud Prevention for Publishers & Advertisers
-- ViewingNowThe Certificate in Ad Fraud Prevention for Publishers & Advertisers course is a comprehensive program designed to tackle the growing issue of ad fraud in the digital advertising industry. This course highlights the importance of ad fraud prevention, its impact on business revenue, and brand reputation.
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⢠Understanding Ad Fraud: Introduction
⢠Types of Ad Fraud: Bots, Click Farms, and Fraudulent Publishers
⢠Ad Fraud Detection Techniques: Rules-Based and Machine Learning Methods
⢠Ad Fraud Prevention Strategies for Publishers: Traffic Quality, Content Integrity, and Transparency
⢠Ad Fraud Prevention Strategies for Advertisers: Campaign Management, Targeting, and Verification Tools
⢠Measuring and Analyzing Ad Fraud: Key Metrics and Reporting
⢠Industry Initiatives and Regulations: Trustworthy Accountability Group (TAG) and Digital Advertising Alliance (DAA)
⢠Emerging Trends and Future of Ad Fraud Prevention: Artificial Intelligence, Blockchain, and Real-Time Monitoring
⢠Case Studies: Real-World Examples of Ad Fraud Prevention Successes and Failures
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