Executive Development Programme Ad Fraud & Business Strategy
-- ViewingNowThe Executive Development Programme in Ad Fraud & Business Strategy is a certificate course designed to tackle the growing issue of ad fraud in the digital advertising industry. This program emphasizes the importance of understanding ad fraud and its impact on business strategy, making it essential for professionals in marketing, advertising, and finance.
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โข Understanding Ad Fraud: An Overview
โข Types of Ad Fraud: Identifying Common Schemes
โข The Business Impact of Ad Fraud: Metrics and Measurements
โข Ad Fraud Detection: Techniques and Tools
โข Ad Fraud Prevention: Strategies and Best Practices
โข The Role of Artificial Intelligence in Ad Fraud Detection and Prevention
โข Legal and Ethical Considerations in Ad Fraud
โข Case Studies: Real-World Examples of Ad Fraud and Mitigation
โข Building a Fraud-Resistant Ad Strategy: A Holistic Approach
โข Continuous Monitoring and Improvement: Ad Fraud KPIs and Analytics
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