Executive Development Programme Ad Fraud & Business Strategy
-- ViewingNowThe Executive Development Programme in Ad Fraud & Business Strategy is a certificate course designed to tackle the growing issue of ad fraud in the digital advertising industry. This program emphasizes the importance of understanding ad fraud and its impact on business strategy, making it essential for professionals in marketing, advertising, and finance.
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⢠Understanding Ad Fraud: An Overview
⢠Types of Ad Fraud: Identifying Common Schemes
⢠The Business Impact of Ad Fraud: Metrics and Measurements
⢠Ad Fraud Detection: Techniques and Tools
⢠Ad Fraud Prevention: Strategies and Best Practices
⢠The Role of Artificial Intelligence in Ad Fraud Detection and Prevention
⢠Legal and Ethical Considerations in Ad Fraud
⢠Case Studies: Real-World Examples of Ad Fraud and Mitigation
⢠Building a Fraud-Resistant Ad Strategy: A Holistic Approach
⢠Continuous Monitoring and Improvement: Ad Fraud KPIs and Analytics
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