Executive Development Programme Ad Fraud & Business Strategy

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The Executive Development Programme in Ad Fraud & Business Strategy is a certificate course designed to tackle the growing issue of ad fraud in the digital advertising industry. This program emphasizes the importance of understanding ad fraud and its impact on business strategy, making it essential for professionals in marketing, advertising, and finance.

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AboutThisCourse

With the rapid increase in digital advertising spend, the demand for professionals with expertise in ad fraud has grown significantly. According to a report by Juniper Research, advertisers will lose $44 billion to ad fraud by 2022. This course equips learners with the necessary skills to combat ad fraud, providing a competitive edge in the job market. Through this program, learners will gain insights into the latest ad fraud detection techniques, data analysis, and strategic decision-making. They will develop a comprehensive understanding of the business implications of ad fraud and learn how to create effective anti-fraud strategies. By completing this course, learners will be well-positioned to advance their careers in digital advertising, marketing, and business strategy.

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CourseDetails

• Understanding Ad Fraud: An Overview
• Types of Ad Fraud: Identifying Common Schemes
• The Business Impact of Ad Fraud: Metrics and Measurements
• Ad Fraud Detection: Techniques and Tools
• Ad Fraud Prevention: Strategies and Best Practices
• The Role of Artificial Intelligence in Ad Fraud Detection and Prevention
• Legal and Ethical Considerations in Ad Fraud
• Case Studies: Real-World Examples of Ad Fraud and Mitigation
• Building a Fraud-Resistant Ad Strategy: A Holistic Approach
• Continuous Monitoring and Improvement: Ad Fraud KPIs and Analytics

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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EXECUTIVE DEVELOPMENT PROGRAMME AD FRAUD & BUSINESS STRATEGY
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London School of International Business (LSIB)
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05 May 2025
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