Executive Development Programme in Senior-Centric Marketing
-- ViewingNowThe Executive Development Programme in Senior-Centric Marketing is a certificate course designed to address the growing demand for marketing strategies targeting the senior population. This programme emphasizes the importance of understanding the unique needs, preferences, and behaviors of older consumers, and how to effectively market to them.
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โข Senior-Centric Marketing Overview
โข Understanding the Senior Market: Demographics, Psychographics, and Preferences
โข Marketing Channels and Tactics for Reaching Seniors
โข Product Development and Innovation for Senior-Centric Marketing
โข Customer Experience and Service Design for Seniors
โข Digital Marketing for Seniors: Social Media, Email, and Online Advertising
โข Branding and Positioning for Senior-Centric Products and Services
โข Measuring Success in Senior-Centric Marketing: Metrics and Analytics
โข Legal and Ethical Considerations in Senior-Centric Marketing
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