Executive Development Programme in Senior-Centric Marketing
-- ViewingNowThe Executive Development Programme in Senior-Centric Marketing is a certificate course designed to address the growing demand for marketing strategies targeting the senior population. This programme emphasizes the importance of understanding the unique needs, preferences, and behaviors of older consumers, and how to effectively market to them.
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⢠Senior-Centric Marketing Overview
⢠Understanding the Senior Market: Demographics, Psychographics, and Preferences
⢠Marketing Channels and Tactics for Reaching Seniors
⢠Product Development and Innovation for Senior-Centric Marketing
⢠Customer Experience and Service Design for Seniors
⢠Digital Marketing for Seniors: Social Media, Email, and Online Advertising
⢠Branding and Positioning for Senior-Centric Products and Services
⢠Measuring Success in Senior-Centric Marketing: Metrics and Analytics
⢠Legal and Ethical Considerations in Senior-Centric Marketing
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