Executive Development Programme in Senior-Centric Marketing

Name: Executive Development Programme in Senior-Centric Marketing
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The Executive Development Programme in Senior-Centric Marketing is a certificate course designed to address the growing demand for marketing strategies targeting the senior population. This programme emphasizes the importance of understanding the unique needs, preferences, and behaviors of older consumers, and how to effectively market to them.

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AboutThisCourse

With the global population aging rapidly, there is a significant industry demand for professionals with expertise in senior-centric marketing. This course equips learners with essential skills to meet this demand, including market research, segmentation, product development, and communication strategies tailored to older adults. By completing this programme, learners will gain a competitive edge in their careers, with the ability to develop and implement marketing campaigns that effectively engage and retain senior customers. In addition, they will gain a deep understanding of the social, cultural, and economic factors that influence senior consumer behavior, providing a solid foundation for career advancement in this growing field.

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CourseDetails

• Senior-Centric Marketing Overview
• Understanding the Senior Market: Demographics, Psychographics, and Preferences
• Marketing Channels and Tactics for Reaching Seniors
• Product Development and Innovation for Senior-Centric Marketing
• Customer Experience and Service Design for Seniors
• Digital Marketing for Seniors: Social Media, Email, and Online Advertising
• Branding and Positioning for Senior-Centric Products and Services
• Measuring Success in Senior-Centric Marketing: Metrics and Analytics
• Legal and Ethical Considerations in Senior-Centric Marketing

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SENIOR-CENTRIC MARKETING

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London School of International Business (LSIB)

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05 May 2025

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