Executive Development Programme in Behavioral Economics for Marketers
-- ViewingNowThe Executive Development Programme in Behavioral Economics for Marketers certificate course is a comprehensive program designed to equip marketing professionals with the essential skills needed to excel in today's dynamic business environment. This course focuses on the importance of behavioral economics in marketing and how it can be used to influence consumer behavior, increase brand loyalty, and drive business growth.
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โข Introduction to Behavioral Economics
โข Understanding Heuristics and Biases in Decision Making
โข The Role of Emotions in Economic Decisions
โข Applying Behavioral Economics in Marketing Strategies
โข Nudging: The Gentle Approach to Behavior Change
โข Behavioral Economics in Pricing and Promotions
โข Behavioral Economics in Customer Segmentation and Targeting
โข Ethical Considerations in Behavioral Economics for Marketers
โข Case Studies in Successful Application of Behavioral Economics in Marketing
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