Executive Development Programme in Behavioral Economics for Marketers

Name: Executive Development Programme in Behavioral Economics for Marketers
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The Executive Development Programme in Behavioral Economics for Marketers certificate course is a comprehensive program designed to equip marketing professionals with the essential skills needed to excel in today's dynamic business environment. This course focuses on the importance of behavioral economics in marketing and how it can be used to influence consumer behavior, increase brand loyalty, and drive business growth.

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AboutThisCourse

With the increasing demand for data-driven decision-making in marketing, this program is more relevant than ever. It provides learners with a deep understanding of consumer psychology, decision-making biases, and behavioral experimentation techniques, empowering them to make informed and strategic marketing decisions. By completing this course, learners will gain a competitive edge in their careers, with a solid foundation in behavioral economics that can be applied to a wide range of marketing contexts. This program is an excellent opportunity for marketing professionals to enhance their skills, expand their knowledge, and advance their careers in this exciting and rapidly evolving field.

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CourseDetails

• Introduction to Behavioral Economics
• Understanding Heuristics and Biases in Decision Making
• The Role of Emotions in Economic Decisions
• Applying Behavioral Economics in Marketing Strategies
• Nudging: The Gentle Approach to Behavior Change
• Behavioral Economics in Pricing and Promotions
• Behavioral Economics in Customer Segmentation and Targeting
• Ethical Considerations in Behavioral Economics for Marketers
• Case Studies in Successful Application of Behavioral Economics in Marketing

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BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BEHAVIORAL ECONOMICS FOR MARKETERS

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London School of International Business (LSIB)

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05 May 2025

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