Executive Development Programme in Behavioral Economics for Marketers
-- ViewingNowThe Executive Development Programme in Behavioral Economics for Marketers certificate course is a comprehensive program designed to equip marketing professionals with the essential skills needed to excel in today's dynamic business environment. This course focuses on the importance of behavioral economics in marketing and how it can be used to influence consumer behavior, increase brand loyalty, and drive business growth.
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⢠Introduction to Behavioral Economics
⢠Understanding Heuristics and Biases in Decision Making
⢠The Role of Emotions in Economic Decisions
⢠Applying Behavioral Economics in Marketing Strategies
⢠Nudging: The Gentle Approach to Behavior Change
⢠Behavioral Economics in Pricing and Promotions
⢠Behavioral Economics in Customer Segmentation and Targeting
⢠Ethical Considerations in Behavioral Economics for Marketers
⢠Case Studies in Successful Application of Behavioral Economics in Marketing
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