Professional Certificate in Ad Metrics & ROI
-- ViewingNowThe Professional Certificate in Ad Metrics & ROI is a comprehensive course designed to empower learners with the skills needed to excel in the rapidly evolving digital advertising industry. This program focuses on the critical analysis of ad metrics and calculating return on investment (ROI), making it highly relevant for marketing professionals, analysts, and managers seeking to maximize their advertising budgets.
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โข Understanding Ad Metrics
โข Key Ad Metrics: Impressions, Clicks, and Conversions
โข Calculating Return on Investment (ROI) for Ad Campaigns
โข Importance of Attribution Models in Ad ROI
โข Advanced Ad Metrics: View-Through Conversions, Assisted Conversions
โข Utilizing Google Analytics for Ad Metrics and ROI
โข Optimizing Ad Spend based on Ad Metrics
โข Cross-Channel Ad Metrics and ROI Analysis
โข Case Studies: Successful Ad Metrics & ROI Strategies
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