Professional Certificate in Ad Metrics & ROI
-- ViewingNowThe Professional Certificate in Ad Metrics & ROI is a comprehensive course designed to empower learners with the skills needed to excel in the rapidly evolving digital advertising industry. This program focuses on the critical analysis of ad metrics and calculating return on investment (ROI), making it highly relevant for marketing professionals, analysts, and managers seeking to maximize their advertising budgets.
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⢠Understanding Ad Metrics
⢠Key Ad Metrics: Impressions, Clicks, and Conversions
⢠Calculating Return on Investment (ROI) for Ad Campaigns
⢠Importance of Attribution Models in Ad ROI
⢠Advanced Ad Metrics: View-Through Conversions, Assisted Conversions
⢠Utilizing Google Analytics for Ad Metrics and ROI
⢠Optimizing Ad Spend based on Ad Metrics
⢠Cross-Channel Ad Metrics and ROI Analysis
⢠Case Studies: Successful Ad Metrics & ROI Strategies
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