Professional Certificate in Ad Metrics & ROI

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The Professional Certificate in Ad Metrics & ROI is a comprehensive course designed to empower learners with the skills needed to excel in the rapidly evolving digital advertising industry. This program focuses on the critical analysis of ad metrics and calculating return on investment (ROI), making it highly relevant for marketing professionals, analysts, and managers seeking to maximize their advertising budgets.

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AboutThisCourse

In today's data-driven world, understanding ad metrics and ROI has become essential for making informed decisions, optimizing campaigns, and demonstrating the value of marketing efforts. This course equips learners with the necessary skills to collect, analyze, and interpret data, enabling them to measure the effectiveness of their advertising strategies and make data-backed decisions. By completing this program, learners will not only enhance their professional skills but also increase their employability and value in the job market. The course's industry-relevant curriculum, combined with hands-on experience, prepares learners for various roles in advertising, marketing, and analytics, making it an excellent choice for career advancement.

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CourseDetails

• Understanding Ad Metrics
• Key Ad Metrics: Impressions, Clicks, and Conversions
• Calculating Return on Investment (ROI) for Ad Campaigns
• Importance of Attribution Models in Ad ROI
• Advanced Ad Metrics: View-Through Conversions, Assisted Conversions
• Utilizing Google Analytics for Ad Metrics and ROI
• Optimizing Ad Spend based on Ad Metrics
• Cross-Channel Ad Metrics and ROI Analysis
• Case Studies: Successful Ad Metrics & ROI Strategies

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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PROFESSIONAL CERTIFICATE IN AD METRICS & ROI
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London School of International Business (LSIB)
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05 May 2025
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