Advanced Certificate in Marketing Strategy Development: Strategic Planning
-- ViewingNowThe Advanced Certificate in Marketing Strategy Development: Strategic Planning is a comprehensive course designed to equip learners with essential skills for career advancement in the marketing industry. This certificate program emphasizes the importance of strategic planning in marketing, covering topics such as market research, competitive analysis, segmentation, targeting, positioning, and go-to-market strategies.
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โข Strategic Marketing Foundation: Understanding the basics of marketing strategy, market research, and situational analysis.
โข Market Segmentation & Targeting: Identifying and targeting specific customer groups, including demographics, firmographics, psychographics, and behavioral characteristics.
โข Positioning & Differentiation: Developing a unique selling proposition, creating brand awareness, and establishing a competitive advantage.
โข Product & Service Strategy: Designing and managing the product/service lifecycle, product development, and product portfolio management.
โข Pricing Strategy: Pricing models, value-based pricing, pricing psychology, and dynamic pricing.
โข Distribution Strategy: Channels, supply chain management, and distribution network design.
โข Promotion Strategy: Communication channels, content marketing, advertising, PR, and social media.
โข Performance Metrics & Evaluation: Tracking and measuring marketing success through KPIs, ROI, and balanced scorecards.
โข Integrated Marketing Strategy: Aligning all marketing functions and tactics to support overall business objectives and strategies.
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