Advanced Certificate in Marketing Strategy Development: Strategic Planning

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The Advanced Certificate in Marketing Strategy Development: Strategic Planning is a comprehensive course designed to equip learners with essential skills for career advancement in the marketing industry. This certificate program emphasizes the importance of strategic planning in marketing, covering topics such as market research, competitive analysis, segmentation, targeting, positioning, and go-to-market strategies.

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AboutThisCourse

In today's rapidly changing business landscape, the ability to develop and implement effective marketing strategies is more critical than ever. This course provides learners with the tools and techniques needed to analyze market trends, understand customer needs, and create marketing plans that drive business growth. By completing this program, learners will demonstrate a deep understanding of marketing strategy development, positioning themselves as valuable assets in their organizations. With a strong focus on practical application, this course prepares learners to excel in their careers, providing them with a competitive edge in the job market.

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CourseDetails

• Strategic Marketing Foundation: Understanding the basics of marketing strategy, market research, and situational analysis.
• Market Segmentation & Targeting: Identifying and targeting specific customer groups, including demographics, firmographics, psychographics, and behavioral characteristics.
• Positioning & Differentiation: Developing a unique selling proposition, creating brand awareness, and establishing a competitive advantage.
• Product & Service Strategy: Designing and managing the product/service lifecycle, product development, and product portfolio management.
• Pricing Strategy: Pricing models, value-based pricing, pricing psychology, and dynamic pricing.
• Distribution Strategy: Channels, supply chain management, and distribution network design.
• Promotion Strategy: Communication channels, content marketing, advertising, PR, and social media.
• Performance Metrics & Evaluation: Tracking and measuring marketing success through KPIs, ROI, and balanced scorecards.
• Integrated Marketing Strategy: Aligning all marketing functions and tactics to support overall business objectives and strategies.

CareerPath

The Advanced Certificate in Marketing Strategy Development: Strategic Planning program prepares professionals for in-demand roles in the UK's marketing landscape. The 3D pie chart below showcases the percentage distribution of key marketing roles, offering a glimpse into the dynamic job market trends. As a marketing strategy development expert, understanding these trends is crucial for making informed decisions when choosing a specialization or upskilling in your marketing career. The following roles are highlighted in the chart: 1. **Digital Marketing Specialist** (35%): These professionals create and manage digital marketing campaigns across various platforms, ensuring brand consistency and optimal reach. 2. **Content Marketing Manager** (25%): Content Marketing Managers plan, create, and distribute valuable content to engage and retain a target audience, driving profitable customer action. 3. **SEO Specialist** (20%): SEO Specialists optimize websites and their content to improve search engine rankings, increase organic traffic, and enhance user experience. 4. **Social Media Manager** (15%): Social Media Managers develop and implement social media strategies to build brand awareness, engage with followers, and foster positive relationships. 5. **Marketing Analytics Manager** (5%): Marketing Analytics Managers leverage data-driven insights to measure marketing effectiveness, optimize campaigns, and inform strategic decisions. These roles represent the ever-evolving marketing strategy development landscape, each with its unique set of challenges and opportunities. By staying informed about job market trends and investing in relevant skills, professionals can effectively navigate their marketing careers and drive success in their organizations.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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ADVANCED CERTIFICATE IN MARKETING STRATEGY DEVELOPMENT: STRATEGIC PLANNING
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London School of International Business (LSIB)
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05 May 2025
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