Professional Certificate in Facebook Ads for Lead Generation & Management
-- ViewingNowThe Professional Certificate in Facebook Ads for Lead Generation & Management is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This program focuses on the importance of leveraging Facebook Ads to generate high-quality leads and manage them effectively.
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โข Facebook Ads Manager Basics: Creating a Facebook Ads Manager account, understanding the interface, setting up a payment method.
โข Facebook Audience Insights: Researching target audiences, understanding audience demographics, interests, and behaviors.
โข Facebook Page Management: Setting up a Facebook Page, optimizing page content, understanding Facebook Page Insights.
โข Creating Facebook Ad Campaigns: Choosing the right campaign objective, selecting ad placements, setting up ad budgets and schedules.
โข Designing Facebook Ad Creative: Creating compelling ad images, writing effective ad copy, selecting ad formats and calls-to-action.
โข Facebook Lead Generation Ads: Setting up lead generation campaigns, creating lead forms, tracking and measuring lead generation performance.
โข Facebook Pixel Setup: Installing the Facebook Pixel, tracking conversions, creating custom audiences for retargeting.
โข Facebook Ad Optimization: A/B testing ad creative and targeting, analyzing ad performance, optimizing ad delivery and bidding.
โข Facebook Lead Management: Managing and responding to leads, integrating Facebook Leads with CRM systems, nurturing leads through email marketing.
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