Professional Certificate in Facebook Ads for Lead Generation & Management

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The Professional Certificate in Facebook Ads for Lead Generation & Management is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This program focuses on the importance of leveraging Facebook Ads to generate high-quality leads and manage them effectively.

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AboutThisCourse

In today's digital age, businesses rely heavily on social media platforms like Facebook to reach their target audience and drive growth. Consequently, there is a high industry demand for professionals who can create and manage successful Facebook Ad campaigns that generate leads and convert them into loyal customers. This certificate course provides learners with hands-on experience in creating and managing Facebook Ads campaigns, analyzing campaign performance, and optimizing lead generation strategies. By completing this program, learners will gain a competitive edge in the job market and be well-positioned to advance their careers in digital marketing.

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CourseDetails

• Facebook Ads Manager Basics: Creating a Facebook Ads Manager account, understanding the interface, setting up a payment method.
• Facebook Audience Insights: Researching target audiences, understanding audience demographics, interests, and behaviors.
• Facebook Page Management: Setting up a Facebook Page, optimizing page content, understanding Facebook Page Insights.
• Creating Facebook Ad Campaigns: Choosing the right campaign objective, selecting ad placements, setting up ad budgets and schedules.
• Designing Facebook Ad Creative: Creating compelling ad images, writing effective ad copy, selecting ad formats and calls-to-action.
• Facebook Lead Generation Ads: Setting up lead generation campaigns, creating lead forms, tracking and measuring lead generation performance.
• Facebook Pixel Setup: Installing the Facebook Pixel, tracking conversions, creating custom audiences for retargeting.
• Facebook Ad Optimization: A/B testing ad creative and targeting, analyzing ad performance, optimizing ad delivery and bidding.
• Facebook Lead Management: Managing and responding to leads, integrating Facebook Leads with CRM systems, nurturing leads through email marketing.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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PROFESSIONAL CERTIFICATE IN FACEBOOK ADS FOR LEAD GENERATION & MANAGEMENT
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London School of International Business (LSIB)
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05 May 2025
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