Global Certificate in LinkedIn Ads: Advanced Techniques
-- ViewingNowThe Global Certificate in LinkedIn Ads: Advanced Techniques is a comprehensive course designed for professionals seeking to master LinkedIn advertising for career advancement or business growth. This certification highlights the importance of LinkedIn as a powerful B2B marketing platform, with over 722 million users and unique features for targeting business decision-makers.
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⢠<strong>Advanced LinkedIn Ad Targeting</strong>: Learn to utilize LinkedIn's sophisticated targeting options, including audience expansion and matched audiences, to optimize ad campaigns.
⢠<strong>LinkedIn Ad Formats: Going Beyond Text</strong>: Explore the use of LinkedIn's rich media ad formats, such as sponsored content, sponsored InMail, and carousel ads, to capture user attention.
⢠<strong>LinkedIn Lead Gen Forms</strong>: Discover how to create and optimize LinkedIn Lead Gen Forms to streamline the lead capture process and drive conversions.
⢠<strong>LinkedIn Account-Based Marketing (ABM)</strong>: Understand how to implement ABM strategies on LinkedIn, including creating targeted account lists, personalized content, and advanced reporting.
⢠<strong>Advanced LinkedIn Ad Metrics & Reporting</strong>: Master LinkedIn's advanced ad metrics and reporting features to analyze campaign performance, optimize bids and budgets, and track conversions.
⢠<strong>LinkedIn Ad Retargeting</strong>: Learn to use LinkedIn's Website Retargeting feature to re-engage users who have previously interacted with your brand.
⢠<strong>LinkedIn Video Advertising</strong>: Explore the best practices for creating and promoting LinkedIn video ads to increase engagement and drive conversions.
⢠<strong>LinkedIn Audience Network</strong>: Understand how to extend your reach beyond LinkedIn with the LinkedIn Audience Network, and learn how to optimize your campaigns for this feature.
⢠<strong>LinkedIn Ad Testing & Optimization</strong>: Learn how to A/B test your LinkedIn ads, analyze
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